Even the best of us make mistakes on occasion. Here’s how you can nicely help us find and fix our errors. And how not to.
If you appreciated the article on weasel words, maybe you’ll also like this graphic version.
Weasel words are expressions that attempt to make an unsupported claim seem authoritative. It’s a way of making a point appear more convincing than it may actually be. Here are some examples of weasel words:
In advertising, puffery refers to exaggerated claims that are so subjective that they cannot be proven or statistically verified. Most of us consumers are savvy enough to not take seriously claims like “the freshest ingredients,” “best pizza in town,” and “world-class service.”