Answers to the Fictional Places Quiz
On my Facebook page today, I shared a quiz created by Richard Lederer on his Verbivore blog. I’ve been a …
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Print Books vs eBooks
I’m a reader. I love books. I love the heft and feel and smell of books. I like the way they look on shelves and piled on tables. Books are great. But I don’t primarily love books because of their feel and appearance. I love what’s inside them — you know, words and ideas and stories.
I find the print book vs. eBook debate amusing, but I wonder at the vehemence of it all.
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Avoid Puffery
In advertising, puffery refers to exaggerated claims that are so subjective that they cannot be proven or statistically verified. Most of us consumers are savvy enough to not take seriously claims like “the freshest ingredients,” “best pizza in town,” and “world-class service.”
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