This word may not conjure pleasant thoughts, but it’s an old word with an interesting history. And it makes a lot of us laugh, too.
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Here’s some quick and easy-to-apply advice for improving your writing.
If you appreciated the article on weasel words, maybe you’ll also like this graphic version.
In advertising, puffery refers to exaggerated claims that are so subjective that they cannot be proven or statistically verified. Most of us consumers are savvy enough to not take seriously claims like “the freshest ingredients,” “best pizza in town,” and “world-class service.”