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All Posts Tagged Tag: ‘analysis’

Back Yard, Backyard, or Back-Yard?

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Which is correct? Backyard, back yard, or back-yard?

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Avoid Puffery

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In advertising, puffery refers to exaggerated claims that are so subjective that they cannot be proven or statistically verified. Most of us consumers are savvy enough to not take seriously claims like “the freshest ingredients,” “best pizza in town,” and “world-class service.”

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