All writing is creative writing. We tend to think that only poetry and works of fiction require creativity, but all good writing, whether it’s an essay, a research paper, or a business letter, demonstrates ingenuity, originality, and freshness. When you engage in the act of writing, you are fashioning something that has never before existed. The specific content of any work, its particular point of view, its organization, tone, phrasing, and vocabulary all spring from the creative center of the human brain. Writing is an essentially creative act.

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